Chris Evans, Davina McCall, Kate Thornton, Patrick Kielty, Kirsty Gallacher, Steve Cram and Sally Gunnell will be among the host of famous faces urging the country to Go the Extra Mile this summer.At the heart of the whole campaign is the Sainsburys Sport Relief Mile, where the entire country including celebrities, politicians and the general public are urged to do a Mile to raise money to help vulnerable people leading tough lives here in the UK, and in the poorest countries of the world. At the start line this year will be the likes of Sadie Frost, Sir Steve Redgrave, Chantelle Houghton, Dame Kelly Holmes, Ade Adepitan, Kirsty Gallagher, Jo Brand and plenty more.Programming leading up to July 15th on BBC ONE includes Sport Relief Goes All Out for India, a two part documentary which follows a celebrity cricket team in India, and Sport Relief presents Only Fools on Horses, where 10 celebrities battle it out to show jump their way to success over 9 nights of live TV, culminating in the Grand Finale on July 15th. Sport Relief Saturday on July 15th will also see a 5-hour TV special on BBC ONE, hosted by Davina McCall, Chris Evans and Gary Lineker. Highlights will include a special from the cast of Footballers Wives, All Star Boxing, Peter Kay Live from the Phoenix Club and a star studded Question of Sport Relief.Live coverage from the 15 flagship Sainsburys Sport Relief Miles will be beamed across the UK on July 15th on BBC ONEs Sport Relief Mile show, presented by John Inverdale and Colin Jackson. The Sport Relief Red Sock is central to the experience of everyone taking part in the day. Each Miler will take part wearing one red Doing It sock, and at the finish line theyll be presented with a second Done It sock to make a pair, and show the world that theyve socked it to poverty.Sport Relief merchandise includes a Fairtrade T-Shirt, a Roger the Sport Relief mascot which is the must have accessory for Summer 2006 and the Roger pin badge. All merchandise is exclusively available at Sainsburys and online at Sport Relief. In 2004, Sport Relief raised more than 16 million and saw more than 80,000 people Going the Extra Mile. This time its going to be even bigger.For more information, contact the Comic Relief Media Team:Lucy McGill: 020 7840 2529 l.mcgill@comicrelief.org.ukAnna Capleton: 020 7840 2527 a.capleton@comicrelief.org.ukRyan Holloway: 020 7840 2530 r.Holloway@comicrelmore informatiief.org.ukBBC Sport Publicity: Caroline Inman: 020 8576 7789 Caroline.Inman@bbc.co.ukSport Relief Media CentreNotes to Editors:Go the Extra Mile on Sport Relief Saturday, July 15th 2006. Visit Sports Relief to find out more, or call 0845 605 8000 for an entry kit (Calls cost no more than 4p per min from BT landlines. Other operator and mobile rates may vary).There are 15 national mile events for you to choose from:Belfast (Custom House Square), Birmingham (Millennium Point), Brighton (Madeira Drive), Bristol (Millennium Square), Cardiff (City Hall Lawns), Glasgow (Glasgow Green), Hull (Queens Gardens), Ipswich (Christchurch Park), Leeds (Roundhay Park), London (Victoria Embankment), Manchester (Exchange Square), NewcastleGateshead (Quayside), Nottingham (Victoria Embankment), Plymouth (Plymouth Hoe), Southampton (Hoglands Park).To make a donation, call 08457 910 910 (local call charges apply)Sport Relief was set up by Comic Relief, in association with BBC Sport, to tackle poverty and disadvantage here at home and overseasSince its launch in 2002, Sport Relief has raised over 30 million Half of the money raised will be spent in the UK to help give those living in disadvantaged and divided communities a better life; the other half will help children and young people in the worlds poorest countries, faced with the daily reality of extreme poverty, abuse and exploitationSport Relief is an initiative of Comic Relief, registered charity 326568, in association with BBC SportThank you to everyone involved in the Sport Relief 2006 launch: The Albannach, 66 Trafalgar Square, Greater London Authority, Limelight, Impact Promotions, Rapid Response Barriers, Music and Arts Security, Newman Displays, Freud Communications and Matt Mitchell For more information, contact the Comic Relief Media Team:Lucy McGill: 020 7840 2529 l.mcgill@comicrelief.org.ukAnna Capleton: 020 7840 2527 a.capleton@comicrelief.org.ukRyan Holloway: 020 7840 2530 r.Holloway@comicrelief.org.uk
Category : General Sports: Outdoors
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