วันจันทร์ที่ 25 กุมภาพันธ์ พ.ศ. 2551

Discount Coupons As The Ultimate Marketing Tool

Author : Titus Hoskins
Discount coupons have long been used by merchants
and companies to market their products. Coupons have
a lengthy history.The whole concept of coupons first started in 1894 when
the druggist Asa Candler gave out 'handwritten tickets'
for a free class of Coca-Cola! This proved to be a successful
venture and we're still drinking the secret black mixture
even today.Just the very next year, C.W. Post created the first
grocery coupon by giving shoppers one cent towards
the purchase of a new health cereal, Grape Nuts. And
as they say, the rest is history. The discount coupon
was born.By the Dirty 30's, coupons became a household stable as
an efficient way of saving money during the Great Depression.
It helped many families survive through a very difficult time by
putting more food on the table. Even today, for low income
and middle income families, coupons can stretch the weekly
shopping budget and put more food in the grocery cart.You can read more on the history of coupons here:
www.couponmonth.comAnd according to this same coupon site, coupons are becoming
even more popular with 76% of the American population using coupons. The average coupon was only worth $1 but in total it saved shoppers around $3 Billion in 2004. Companies and
manufacturers offered up more than $300 Billion in
coupons in the same year. This amounts to significant
savings for the prudent consumer.The first National Coupon Month was celebrated in 1998 and
has continued each year since, raising the profile and highlighting the importance of coupons in our daily lives.With close to 80% of shoppers using coupons, covering all
the major age groups, it can add up to one powerful marketing
tool. Coupons can be a very effective tool in reaching your
targeted market segment and selling your products. One every
business should take a serious look at and see if it's
appropriate for their products.Coupons can be used as a low-cost way of introducing your
product into the marketplace. Giving out free samples or
discount coupons can gather loyal customers who first
try your product for free or at a discounted rate.Building brand loyalty is the one of the hallmarks of
a developing a successful product or service. Using coupons
is one method of bringing your customers back for more,
again and again. Over time, your products will gain the
trust of the consumer.One Company with a long history of using coupons is
Dell Computers. Boosting sales and bringing shoppers
into the stores looking for the latest and best
Dell Bargain. It can prove to be a very effective
way of marketing your products.With the advent of the Internet, shoppers can now get
many coupons online; including Dell Coupons. It can
save you $100's Off the price of a Dell product. Similar
to Dell, many companies and sites now use online coupons
and discounts to market their products.As the Internet expands, so too does the consumer base
for your company's coupons, introducing a whole new
audience to your products. Savvy marketers exploit this
advantage to give their products a competitive edge in
a very competitive world.Offline or online, coupons can be a very effective
marketing tool. It can build customer loyalty, move
inventory very quickly, boost your sales and help you reach
your targeted audience. It can be the ultimate marketing
tool every company or business should consider using...........
For more information and the latest Dell Coupons Click Here:
DellCoupons. Titus Hoskins Copyright © 2006.
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Keyword : marketing tools,discount coupons,dell coupons,coupons,

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