วันอังคารที่ 26 กุมภาพันธ์ พ.ศ. 2551

Improve Client Goodwill & Referrals by Doing One Simple Thing

Author : Sylvia Jaumann
Have you been "leaving money on the table" by not thanking
your clients properly when your decorative painting job is
complete?Most professional decorative painters agonize at one time or
another whether they should give their clients a thank you
gift. Some feel that since they are the professional
artisan, that their clients should be giving them gifts for
all their hard work. No question, it's a good feeling when
you receive an unexpected gift from your client. Everyone
likes to feel appreciated.However, in order to build goodwill with your clients and
have them referring others to you, it's important that you
leave a positive lasting impression that goes beyond the
finish you left on their walls. While their visitors will
be raving over their new wall finish, your client will be
saying how wonderful you are to work with and that you even
left a thoughtful gift for them. You want to leave an
ongoing sense that, not only are you a great decorative
painter, but that you genuinely appreciate your clients.
That will generate the referrals you're looking for.Some decorative painters only send thank you gifts for
projects over a certain dollar value (such as a $10,000
contract, for instance) and simply leave thank you notes for
clients under this amount. While others feel that a small
token of goodwill is vital to showing appreciation for the
contract at completion. Typically most decorative painters
will show their appreciation at least once a year by
acknowledging their clients during the holiday season with a
small token of their appreciation.Giving thank you gifts can sometimes be tricky because if
you spend too much money the client can get offended. They
may think you factored the thank you gift into their
estimate. Similarly, if you spend too little you come off
looking cheap. Let the keyword here be a "thoughtful" gift
that appears you were thinking of the client's personality
and needs. However, your ultimate guide will obviously be
your own budget.There are countless types of gifts you could give to your
client. Much will depend upon your own individual style and
your client's personality. Food is always a good choice. A
small gift basket of wine and cheese or a plate of freshly-
baked cookies is usually welcome in any home. A box of
gourmet chocolates will be welcomed by clients with a sweet
tooth.For a nice original gift idea, you can use your creative
talents to paint small accessory items such as a picture
frame or a set of coasters to match the décor and paint
finish of the finished room. If you're short on time, a
plant or freshly cut flowers are also a nice touch to add to
the completed room.Gift certificates can also be used either alone or tucked
inside a gift. Although some painters feel that this is
blatant advertising, this isn't necessarily the case as long
as the gift certificate will be valued by the client. Gift
certificates can be setup so that they're used towards a
small accessory piece such as a lamp in the finished room or
even another room in the house.This leads us to other promotional advertising gifts that
can be used such as mugs or pens with your company name and
logo. These can be combined with other gift ideas such as
filling a promotional mug with chocolates. Another trendy
idea is to give chocolate bars wrapped with a photo of a
faux finish and your company name and logo. You can bet the
elegant wrappers will be kept long after the chocolate has
been consumed.So as you can see, by giving your clients a little something
to remember you by not only do you create goodwill, but you
leave a positive impression that will generate business for
years to come.Sylvia Jaumann has developed an A to Z guide to
starting a decorative wall painting business called
"How to Start Your Own Decorative Wall Painting Business" --
Proven tips, tricks and techniques from an expert
Click here now => http://www.startwallpainting.com
Keyword : faux finish, decorative painting, one stroke, painting

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